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Love a good SWOT analysis and just came across one that Jeremiah Owyang published last month that looks at the strengths, weaknesses, opportunities, threats of these four social networks: Google Buzz, Facebook, MySpace and Twitter.

I find it most interesting that he would even include MySpace in the equation seeing as how they just don’t seem to offer much these days… and definitely seem to be becoming more irrelevant by the day.

With a month’s perspective behind us, I also find it interesting how he puts Google Buzz at the same level as Facebook and Twitter. It seems to me that Google Buzz is quickly going the way of Google Wave… Interesting technology that will definitely be used heavily in a few niches, but it’s not likely to change the way the majority of people interact online.

Love a good SWOT analysis and just came …

About a wek ago I decided to stop trying to make do with my blackberry and bought an iPhone… I’ve spent the past week playing with apps and found some great ones, although I haven’t tried publishing a blog post using the wordpress app, so here goes…

By the way, (assuming the photo upload works like I think it will), here’s the apps that have made my home screen so far:

Publishing from my phone???

Wish your site ranked higher in google search results? Wish you knew more about how to make this happen?

Google just released their own SEO report card that grades their own websites on key factors relevant to ranking well in search results. This report highlights the on-site SEO issues that they look at and gives some great insight into how they use these factors within google search results.

If you’re looking for a better understanding of what you can do to improve your on-site SEO, they provide a treasure trove of information… so much so that I copied the SEO Report Card to a google doc so it will load quicker for you’all.

Interesting that Seesmic just launched a contact manager (as part of their web app)… The MG Siegler at TechCrunch seems to think they’ve perfected management of Twitter followers, but it’s still missing my favorite feature of Gist: the ability to view updates sorted by how important I’ve ranked people. Nonetheless, it is encouraging to see Seesmic going down the route of improving the sad state of contact management within Twitter.

Lately, I’ve been putting a huge focus on thinking through how we (as professionals) can use social networking tools to build and strengthen our relationships... and in particular, our relationships with people who are key to growing our business (i.e. our “sphere” or “referral network”).

And this has led me to my new favorite tool, Gist.  (much thanks to Gahlord Dewald for the intro!)

The main idea behind Gist is pretty similar to other social media aggregators like MyBlogLog, FriendFeed , Seesmic and Google Buzz in that you add all of your other social media accounts (Facebook, LinkedIn, Twitter, etc) and then use one tool to see all your updates.

However, there’s one HUGE improvement they’ve made.  Rather than forcing you to view updates based on a timeline (i.e. most recent updates first), they allow you to view updates in a “people” mode where you can view all the updates from that person (whether they are on Facebook, Twitter, their blog, foursquare, etc.) based on the importance that you’ve selected. (Facebook has tried to do this with their “top news” feature, but it’s crude at best and doesn’t do a great job finding updates that are important to me).

After a few days of using Gist, I can tell you that there’s no turning back to this style of update consumption.    If I’ve got 5 minutes, then I can quickly navigate all the people that are super-important to me, whereas if I have a bit more time, then I can dive deeper into reading updates from people that are less important.   And because I’m not missing out on updates from super-important people any more, I’m finding I’m MUCH more active on places like Twitter and Facebook because I spend less time sorting through the noise.

However, there is a HUGE problem with the tool.  There are so many options and ways to configure things that it could definitely be off-putting because it can take a few hours of configuring before the system is humming.   Nonetheless, it’s totally worth taking the time, so let me walk you through the steps to setting up a configuration that’s working really well for me.

1) Import contacts (connect) from four main tools:  Facebook, Twitter, LinkedIn and Email. For Facebook, Twitter and Gmail (my email), this only needs to be done once and then will get updated automatically afterwards.

2) Configure your dashboard view to get updates.  My configuration is listed below, but the important parts are:

• show all news, blogs, twitter and facebook updates
• show people and companies
• show importance level 1 and above
• show all tags
• Sort by “importance”

In other words, just show EVERYTHING and then sort the results by importance.

3) Start prioritizing people within your sphere.  All you need to do is go through your people and start ranking them on a scale of 1 to 100. Initially, I’ve been adjusting EVERYONE’s priority, even if only just a bit to make sure I put some thought into how important this person is to me.  To make this as easy as possible, I’ve been basing my ranking of each person based on one simple question:  How likely is this person to send me business some day?

Here’s a screenshot of my page where I’ve ranked Scotty Brown a 100 (out of 100!).

Using the criteria “how likely is this person to send me business some day?” might sound a bit cold and calculated, but I’ve found it works quite well.  The people close to me (family and good friends) are almost always referring business my way, so they show up highest.   Other people have been ridiculously great to my consulting practice in terms of referring business my ways, so of course I want to see and respond to their updates whenever appropriate.

4) Use Gist instead of Facebook, twitter.com, seesmic, tweetdeck or whatever else you use to check status updates of your contacts.   If you configure things just as I have, you’ll find that there are a ton of updates coming into the system all the time… almost definitely too many to check on a regular basis.  However, there’s no need to read all the updates.  Start at the top (i.e. the most important people) and wind your way down as you have time.

To move from one person to the next (and this is critical!), all you have to do is click on the check mark to the right of the “importance” bar (this is the “mark all as read” option).  For example, while I’m reading Linsey Planeta’s updates, if I click on the check mark, the tool will bring up Scotty Brown’s updates because he is the next most important person with an unread update.

And, of course, if I want to respond to any of these updates, there’s always a link that takes me to the appropriate place to respond.

Another useful feature is the “remove” button to the right of the check mark.   This will remove this person’s updates from showing up on your dashboard.   If you find a person or company that you never want to see updates from, simply hit the remove button.  In order to make the tool as useful as possible, I’ve adjusted just about all of my contacts by either revising their “importance” or “removing” them.

5) The hardest part of using gist is configuring the importance for all your contacts and this is only hard because it takes a decent amount of time.  However, if you ignore tags and all the bells and whistles besides “importance”, it doesn’t have to take all that long before you can start using the dashboard and getting some decent value from the tool.  At least a few times you’ll almost definitely want to give yourself an hour or two in order to filter through updates from everyone on your list. Gist tries to auto-prioritize folks for you, but tons of folks from Facebook and Twitter who might be super important to you will likely be have the default importance levels of “50,” “25″ or “1″.

The beautiful part of the tool is that once it’s configured, you end up with so much more control over which updates you see.

Here are just some of the most obvious benefits to this style of consuming updates:

• Better focus: rather than letting the “noisiest” people (i.e. the folks who tweet the most) take up the most mindshare, you can rank those people low on importance and only see their updates on a day when you’re bored and get to the people who rank at lower levels of importance. By the same token, if there are a few folks rarely update, but whose updates you never want to miss, you can make sure to rank them high in importance and you’ll get to see everything they say.
• Remove noise. If a friend is having a super-busy day on social media, you can quickly scan their updates and hit “mark all as read” rather than have them clog up your twitter and/or Facebook stream all day
• Network integration. For the people I care about, it shouldn’t matter where they are active (Facebook, Twitter or their blog), I just want a tool to connect with them where appropriate, so I’m loving that Gist mixes and matches updates based on the person, not the network.

Finally, Gist is still in “beta” and there are a few bugs (and they mention they will likely start charging some day).  However, even if they start charging some outrageous amount, or go under for lack of funding, I can tell you that this approach of  filtering people based on the importance you place on them is here to stay.  It’s just too darn useful!

“How likely is this person to send me business?”