Foreclosure Web Profits

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A few months ago, the Council of Residential Specialists asked if I’d be interested in giving a webinar presentation on SEO.  Of course I was interested (It’s scheduled for tomorrow!) and in putting the presentation together, it forced me to reexamine the state of SEO… and how to really get value out of an SEO campaign.

If I could summarize my point of view it’s that creativity is key to a successful SEO campaign… at least if you want to have any impact whatsoever.

When looking at SEO factors, there are three main levers you can pull… They are to

• Improve the on-site factors like titles, URLs, keywords, etc.
• Improve user-interaction factors like bounce rate
• Improve off-site factors like quality of inbound links and anchor text

If you’re creating interesting content on a decent blog platform like wordpress then you’ve got the first two areas because there’s only so much that can be done on your site to improve your SEO…  and you’re more likely to end up spinning your wheels than get real benefits if you spend too much time there.

The real SEO benefits come from improving off-site factors like inbound links to your site… (Honestly, I’ve been saying this for years, and it’s one thing that never has and likely never will change in terms of SEO value!).   One way to understand this better is that without quality inbound links, a site will never rank.  However, a site with a horrible on-site SEO (title, URL structure, bad use of keywords, etc.) can rank just fine if it’s got enough quality inbound links!

So anyway, the point I really want to make in the presentation is there are some proven strategies for generating lots of quality inbound links… and ALL of them involve a bit of creativity and some time.   If this is a topic you’re interested in, consider joining us tomorrow when I’ll dive deep into using social networks, social bookmarketing, social news and social group sites to generate great inbound links.

Other resources you might find interesting/helpful:

• 7 Tips to Getting SEO Value Out of Your Social Media Efforts
• Linkation, Linkation, Linkation
• Anything Matt Cutts writes on SEO

Also, if you know of any other great SEO resources, let me know so I  can share them with others!

I’m working out of Portland this week in prep for the BuzzRE PDX event tomorrow (which is gonna rock thanks to an awesome speaker lineup!)… and the talk of the M Office is Aaron Majors’ success (and enthusiasm) for the SEO work he’s been doing on his Portland Homes site.

Here’s the interview I just posted to Facebook where he talks about the strategies he’s been using to rank for all kinds of terms related to distress properties (foreclosures, auctions,etc.):

After watching the video imagine how easy it will be if you just pick a place to start. Get some help for less than $100 to write your bio and press release. Then use that as your opening content when you set up your social marketing campaigns.

In the dazzling array of social media sites out there. One can distinguish yourself effectively opening the floodgates of customers and traffic to your business. Setting you apart from the other real estate people who are not using social media to its fullest potential.

Right at your fingertips, is the awesome potential of FREE social marketing sites that you can be using in 15 minutes or less.

Imagine this summer with plenty of free time, cruising along and enjoying the sun while others struggle to get started. But you, with an awesome social marketing program, a program for someone serious about getting started with your social marketing. And if you really want to save time and money. Taking the time to become a leader in your industry.

Then you are going to do this right. If you’re ready to take advantage of $5,000 worth of audio, DVD video, and supporting manuals offered for $1,000 discount (for a limited time) then following this special link.
Become a Leader, Save Time and Money click here… http://budurl.com/reweb20special

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The BuzzRE  OC event was so awesome…   I met so many great people and the speakers came through with awesome presentations. Thanks again to everyone who took the time to join us!

Some of the highlights were:

• Jon Lansner: Compared to any time in recent memore, there’s actually some good news to talk about in the real estate market
• Stacey Harmon: Understanding which social networks to focus on based on your business practice
• Dale Chumbley: Ways to bridge your real-life community activity with your Facebook community
• Robert Luna: Importance of focusing on your home search consumers
• Gahlord Dewald:  Always be testing!
• Loren Nason: Get on dropbox.  It’s time!
• Garron Selliken: from @YvonneArnoldCRS:   ”@garrons “what is the moment that u set new appt?” Then look at it backwards, how did u get there. Work 2 get in position more often #BuzzRE“

And it all couldn’t have happened without Linsey Planeta putting a ridiculous amount of time and passion into the day.  She rocks!

One of the things I most enjoyed about helping to organize BuzzRE was organizing the presentations…  I had every speaker email me their presentation in advance so I could fit them into one solid presentation that didn’t feel like it was jumping around too much.   I’m pretty darn proud of the final product and super-happy to share it with you via slideshare.

What a great day!  It really is awesome to see so many folks get excited about implementing advanced strategies and websites.   If you’re looking for inspiration, check out this page of advanced real estate websites.

And after such an awesome event, it’s now time to turn to organizing another awesome BuzzRE in Portland in early June. Want to get involved? Let us know!

If you have feedback about yesterday’s event, I know all of us would sure would love to hear it!

Create A YouTube For Your Property In 15 Minutes Or Less.

Watch this video where I create a property video and upload it to Youtube in less that 15 minutes.

This would be a great place to start. If you have a brochure with some pictures in it you can turn that into a web video and now you have a short TV style video commercial for your property or business,

What is great about this system is once you get a piece on content like a video you can post it to multiple sites.

Inside the X-Factor Real Estate Web 2.0 Profit Manual on page 64, there is a list of 28 video sites where you can take and upload your video for free. Knowing this secret alone could bring you alot more clients and customers than someone who doesn’t take the time to learn this technology.

If you like this video and want to learn how you can start doing this to. I have a program that shows you exactly how to do this and more. Follow this link to find out: CLICK HERE FOR PROGRAM ACCESS

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