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Posts Tagged ‘Record Your Thoughts’

Professional Real Estate Investors’ Secret Revealed:  The Art of Writing Naturally on Postcards

Writing on a postcard as naturally as possible is one of the most challenging tasks a real estate investor has to face.  You should be aware if your posts are coming across as hard sell because this would turn off any potential customers.

Do not be intimidated by the idea of writing.  If you put too much thought into it, it would come across as forced.  Practical and straightforward tips are usually more effective.

One way to overcome “writer’s block” is to record first what you want to write about.  This way, your thoughts are uncensored and consequently, get those creative juices flowing.

Go to a quite place where you can relax – probably your bedroom or living room.  Record your thoughts as if you were talking to a friend or an acquaintance.  But if you do not have a recorder, type your words on your computer as you speak them.

Since you are not filtering your thoughts and words, the post might appear disorganized to you.  Do not worry because you’ll edit this later on. 

As you go over through them, it’s time for you to edit your post so it will make more sense to you and to your customers.  It should appear as if the post is talking to someone, and that someone is your customer.

The reason why there are successful direct marketing campaigns is that smart real investors know how “to talk” to their customers as if they are relating to a friend or acquaintance.  This technique is one of the most preferred methods of most successful real investor gurus.

Uncensored thoughts and ideas are better than edited posts.  It doesn’t matter if you come up with a jumbled mess of information.    Bottomline is, you are generating original ideas which you can later edit.

Formal sentences are a big NO NO because you would appear fake and insincere. Write it as if you are talking to your friends in the real world.  Your friends would probably laugh at you if you use formal sentences all the time.

There is no grammar police to patrol your every grammatical error.  It’s ok to make grammatical errors as long as you drive home your point.

If you arrive at two or more versions, that’s great because you will have more options to experiment on.

Once you get the hang of “talking” to your customers, you’ll have an easier time launching a successful postcard marketing campaign.

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